Privacy Policy

Effective Date: May 29, 2025 | Last Updated: May 29, 2025

1. Overview and Scope

This Privacy Policy describes how Seven Turns America LLC, operating as The Good Bug USA ("we," "us," or "our"), collects, uses, stores, and discloses your personal information when you visit our website (https://thegoodbug.us/), make purchases from us, or communicate with us in connection with our products and services.

Our mobile app integrates our Shopify website (https://thegoodbug.us/) as an embedded in-app experience using a web view (Progressive Web App). When you browse or shop within the app, you are interacting with our website loaded inside the app environment. As a result, the data collection practices described in this policy, including cookies, Shopify processing, analytics, and advertising pixels, also apply when you use the in-app web experience.

By accessing our website or purchasing our products, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.

This policy applies to residents of the United States. For residents of California, Virginia, Colorado, Connecticut, or other states with specific privacy rights, please see Section 12 ("Your U.S. Privacy Rights") for additional information.

2. Contact Information

If you have questions about this policy or wish to exercise your privacy rights, please contact us at:

Seven Turns America LLC (operating as The Good Bug USA)
8 The Green, Suite B, Dover, DE 19901, USA
Email: hello@thegoodbug.com
Website: https://thegoodbug.us/

We will respond to all privacy inquiries within 45 days or such shorter period as required by applicable law.

3. Personal Information We Collect

We collect personal information in the following categories depending on how you interact with our services:

3.1 Device & Usage Information

Purpose: To load the site accurately, optimize performance, and conduct analytics.

Source: Collected automatically via cookies, log files, web beacons, tags, or pixels.

Shared with: Shopify, Google Analytics, and advertising partners.

Information collected: web browser version, IP address, time zone, cookie data, pages and products viewed, search terms used, and how you interact with the site.

3.2 Order Information

Purpose: To process purchases, arrange shipping, send invoices, screen for fraud, and communicate about your orders.

Source: Provided directly by you during checkout.

Shared with: Shopify and our warehousing and fulfillment partners.

Information collected: name, billing and shipping address, payment information (handled securely by our payment processor), email address, and phone number.

3.3 Customer Support Information

Purpose: To resolve support requests, process returns or refunds, and fulfill our obligations to you.

Source: Provided by you when contacting us via email or other channels.

Information collected: name, contact details, order details, and any other information you share in support communications.

3.4 Email Marketing & Newsletter

Purpose: To send you gut health tips, product updates, and promotional offers.

Source: Voluntarily provided by you when subscribing via our website.

We collect your email address when you sign up. You may unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us at hello@thegoodbug.com. We comply with the CAN-SPAM Act.

3.5 SMS & Text Message Marketing

Purpose: To send you order updates, promotional offers, and wellness content via SMS.

Source: Provided by you when you opt in to text message communications.

By providing your mobile number and opting in, you consent to receive recurring automated marketing text messages from The Good Bug USA. Message and data rates may apply. Reply STOP at any time to opt out. Reply HELP for help. Consent is not a condition of purchase. We comply with the Telephone Consumer Protection Act (TCPA).

3.6 Health & Wellness Assessment Data

Purpose: To provide personalized product recommendations based on your gut health needs.

Source: Voluntarily provided by you when completing a quiz or assessment on our website.

When you take a gut health quiz or assessment, we collect your responses to health and lifestyle questions (such as digestion patterns, diet habits, energy levels, and symptoms). This data is used solely to generate personalized product recommendations and is not shared with third-party advertisers.

3.7 Account Information (if applicable)

Purpose: To create and manage your account and personalize your experience.

Source: Provided directly by you during registration.

Information collected: name, email address, password (stored in hashed form), and purchase history.

4. How We Use Your Personal Information

• To process and fulfill your orders, including payment processing, shipping, and delivery confirmations
• To create and manage your account and provide access to account features
• To communicate with you about orders, account updates, product launches, and promotional offers (where you have opted in)
• To provide personalized product recommendations based on health quiz responses
• To screen transactions for potential fraud or security risks
• To improve our website, product offerings, and marketing through aggregated analytics
• To comply with applicable federal and state laws and regulations
• To send transactional and marketing SMS messages (where you have consented)
• To respond to customer support inquiries