About Us

Vision Statement

At The Good Bug, our vision is to revolutionize gut health and overall well-being through cutting-edge probiotic innovation and the highest quality products, empowering our customers to live healthier, more vibrant lives.

We are firm believers in the power of the gut microbiome and the science of beneficial bacteria. The impact goes far beyond digestive health, from metabolic wellness and women's health to cognitive well-being, a healthy gut changes everything.

We envision a future where everyone has access to the right products for optimal, personalized health and the knowledge to take charge of their own wellness journey.

At The Good Bug, we are committed to transforming gut health through a science-backed, honest, and transparent approach. Our mission is to make gut health simple, accessible, and empowering so every American can take control of their well-being naturally.

Our Products

Our extensive range includes clinically-tested synbiotic formulas designed for both adults and kids. Every product is crafted with:

• Clean, natural ingredients with no artificial additives, fillers, or shortcuts
• Non-GMO formulations you can trust
• Bacterial strains validated by multiple clinical studies to support digestive health and overall well-being

Whether you are looking to improve digestion, boost immunity, support your metabolism, or simply feel better every day, The Good Bug has a solution designed for you.

We believe a healthy gut is the foundation of vibrant health. With every product, we empower you to take charge of your wellness, one good bug at a time.

Quality Policy

At The Good Bug, quality is not just a standard, it is a commitment we uphold every single day. Our parent company, Seven Turns Private Limited, has established a Quality Management System (QMS) built on the following principles:

• Continuously improving customer satisfaction and loyalty
• Streamlining internal processes for greater efficiency and consistency
• Investing in regular employee training to maintain the highest levels of competence
• Maintaining effective communication, internally and externally, to drive continuous improvement
• Full compliance with all applicable US federal and state laws, FDA regulations, FTC guidelines, and our own rigorous internal standards

We are proud of our active engagement in clinical trials and ongoing research and development because we believe that science should always lead the way.

Our QMS effectiveness is measured through annually established objectives, monitored on a regular basis. At The Good Bug, quality is everyone's responsibility, driven by teamwork, ownership, and a shared passion for doing things right.

ESG Disclosure

The Good Bug is a registered brand owned and operated by Seven Turns Private Limited. Our US website, thegoodbug.com, along with all related sub-domains, services, and tools, operate under this entity.

Environmental Responsibility

We are deeply committed to reducing our environmental footprint at every stage, from sourcing and manufacturing to packaging and delivery.

Our facilities operate under globally recognized standards including FSSC 22000 and HACCP. We are actively working toward more sustainable packaging solutions and reducing our overall carbon footprint as part of our long-term environmental commitments.

Social Responsibility

People are at the heart of everything we do. We foster a safe, inclusive, and diverse workplace where every team member is valued and supported.

Our products are thoughtfully designed to improve the health and well-being of adults and children alike because we believe good health should be accessible to everyone.

Governance and Compliance

The Good Bug operates under strict governance and quality management standards, ensuring full compliance with:

• FDA regulations and USFDA certification requirements
• FTC guidelines for transparent and honest marketing
• Prop 65 compliance for products sold in California
• All applicable US federal and state labeling and packaging regulations

Certifications

• USFDA Certification & FDA Registration confirming compliance with strict US regulatory standards
• GMP Certified Manufacturers ensuring consistent, high-quality manufacturing processes across every product
• FSSC 22000 & HACCP globally recognized food safety and quality management standards
• ISO 9001 Certified Brand
• Continuing to build a brand rooted in transparency, integrity, and genuine care for your health

At The Good Bug, we do not just sell products. We are on a mission to change the way America thinks about health, from the inside out.